Executive Creative Director – Founding Partner
He is one of the most awarded Italian copywriters.
He won most international awards: Cannes, Eurobest, New York Festival, Epica, ADCE.
Art Directors Club Italiano: four golden awards, six silver and ten bronze. His campaign “Mondadori -30%” has been voted as the best daily press in ADCI’s history.
Agency: Lowe Pirella, Saatchi&Saatchi.
In 2008 he founds Tita, where he is in charge of strategy and creativity.
He worked for the most important clients, among which Renault, Telecom, TIM, Mondadori, Soffass, Disney, Visa, Feltrinelli, R101, Sangemini, Braulio, ETI, Bulgari, La7, PirelliRE and Leroy Merlin, and many non-profit clients.
Premio Cenacolo –Comunicazione 2003 and 2004.
Premio Pirella 2019 - Comunicatore dell’anno.
He contributed to Cuore, Comix, Smemoranda, il Venerdì di Repubblica, and teaches at Scuola Holden and IULM.
He has a blog on Doppiozero and attended the most prominent cultural events, from TED Conference to Bookcity Milano and Festivaletteratura di Mantova. He also gave lectures in several universities throughout Italy, like Milano, Reggio Emilia, Pisa and Palermo.
He is the director of Bill, a quarterly magazine about contemporary advertising.
In 2014 he copy-edites for Franco Angeli "Bernbach pubblicitario umanista", the world's first collection of Bill Bernbach texts.
In 2016, he also copy-edites “Cose Vere Scritte Bene”, an anthology about the best copy-ads.
He writes children’s books with Anna Cairanti. His first book for kids, "Un foglio più un foglio", was shortlisted at CJ Picture Book '09.